Paid Media Specialist

remote
Vancouver, Toronto, Calgary, Regina, Canada, Canada .
full-time . January 27, 2026

Description

Hillberg & Berk, a Canadian owned, women-led, purpose driven jewellery brand, is looking for a Paid Media Specialist who is equal parts creative thinker, analytical optimizer, and digital strategist to join our team! If you love diving into data, building full‑funnel campaigns, testing constantly, and bringing brand storytelling to life through performance channels, this role is for you.

You’re a hands‑on digital marketer with experience running paid campaigns directly in platforms like Google, Meta, Pinterest, and TikTok. You enjoy both the art and science of marketing — creative problem‑solving, performance analysis, and continuous experimentation energize you.

You thrive in a collaborative, values‑driven environment and bring curiosity, initiative, and a growth mindset to your work.

What You’ll Do

As our Paid Media Specialist, you will:

Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, TikTok, Pinterest, and emerging channels
Build full‑funnel paid media strategies grounded in clear KPIs
Analyze performance data to surface insights and drive improved ROAS, CPA, and client acquisition
Conduct A/B tests on creative, messaging, and landing pages
Partner with Marketing, Creative, and Digital teams to align storytelling, visuals, and brand voice
Support content needs using tools like Canva
Contribute to developing and optimizing an affiliate program
Bring forward platform trends, competitive insights, and test‑and‑learn opportunities
Help us live our culture by modeling H&B values every day

What You Bring

2–5 years of digital marketing experience, with strong hands‑on execution in paid media platforms
Comfort setting up campaigns, optimizing budgets, interpreting data, and reporting performance
Strong analytical mindset with attention to detail
Post‑secondary education in Business/Commerce preferred
Experience in retail or product‑based environments is considered an asset
Excellent communication and collaboration skills
A desire to continually test, learn, and innovate

Remote Opportunity with Preferred Location: Toronto, Calgary, Vancouver, or Regina

Vacancy Type: Existing

Salary Band: $60,000 - $85,000

In addition to base salary, we also offer a competitive bonus program, benefits, and total rewards package.

If your experience does not meet or exceeds these role requirements, this salary band may be adjusted accordingly in the event that an employment offer is made.

About H&B

We are a customer and employee centric business with ambitious growth plans. We are excited about the future of delighting our customers, innovating our product, growing our business along with our people and empowering women in the process. If you have a learning mindset, would like to pursue growth and development in your career and want to work for a business with an authentic motivation to do good in the communities we serve, a role at H&B might be an exciting change for you!

Hillberg & Berk is dedicated to providing an inclusive, diverse and equitable work environment representative of the communities in which we operate, while creating a culture where all employees can show up, participate and contribute as their authentic selves. This commitment applies to all candidates and employees regardless of their race, creed, religion, colour, sex, sexual orientation, marital status, family status, disability, gender identity or expression, physical size or weight, age, nationality, ancestry, or place of origin.

Requests for accommodation can be made due to disability or any other protected characteristic at any time during the recruitment process by contacting People & Culture.

H&B is not currently using any autoscoring features in our applicant tracking system. Applicants may be filtered from view based on their legal ability to work in Canada or availability to work the required working hours for the responsibilities of this role.

Know someone who would be a perfect fit? Let them know!